This time it was rain!
Toronto in winter, it’s not a happy weather kind of place. Today it just rained, even poured and crashed a little lighting, but nothing like back in Australia. We do storms big in Australia. Just this morning I learnt that the milk here is often fortified with additional vitamin D so as to combat the lack of sun during winter. Canadian bodies apparently store vitamin D during summer, much like a squirrel stores nuts in preparation for the cold, according to my uncle at least. I’m a bit worried my Australian body, being used to sun every day, may not quite be familiar with this storing concept and just assume there will be a new dosage everyday as there would be in Brisbane. Oh well.
Anyway, I digress.
Today was a good day for BetterEdit, building on what has been a great week. A couple of theses, a returning business client and a new Canadian business client along with the usual small jobs from the regulars is looking to bring revenues for January way above last January’s. Although since we only did a handful of jobs last January it is not hard to beat the total.
I headed to U of T again today to continue what I poorly started on Monday. I spent the first half of the trip scouting out a bunch of buildings on the far east of the campus and managed to learn that I shouldn’t bother coming back as there were not many posterboards. The problem with these older universities is that the ancient buildings were often not built with posters in mind. They are magnificent architecturally, but I’m not impressed with their consideration for businesses looking to advertise to their students. Of course it wasn’t a fruitless start because I can now skip this section of the campus in future and improve my time efficiency. It is a learning process after all.
Eventually I did find some buildings with reasonable postering boards, but U of T is looking to be the worst campus of the three I have done so far in Toronto. I’ll find out tomorrow when I go back for the THIRD time and finish the job. (Stupid big spread out campus.)U of T is covered in telephone poles, outdoor poster-poles and similar outdoor opportunities to poster and plenty of businesses already take advantage of them. With the weather like it was today though there certainly was no point in placing a poster outside.
On my way out I grabbed a copy of the five or so local university newspapers and magazine style publications. I plan to contact these papers and try and drum up some publicity for BetterEdit entering the Canadian market. I’m thinking of offering an angle to the journalists about essay editing and writing businesses and whether students should be allowed to use them. A bit of controversy is always good for exposure, but as always I stand by our disclaimer and have full confidence of the legitimacy and integrity of our service.
If you have a chance, check out this article about the same business that refused to take our posters around campus because they also run an essay writing/editing service. This is what I mean by controversy!
Yaro Starak
BetterEdit Manager
